Users will soon have a new feature that permits them to lessen the amount of AI-made videos appearing in their timelines. This move comes as the company announced that it presently contains in excess of 1 billion AI videos.
Testing and Rollout
This change is undergoing trials over the next few weeks before a full-scale launch. This development aligns with a rise in content created by AI, spurred by recent AI video creators.
AI Content on Other Platforms
It has been noted that almost one in 10 of the fastest-growing video streams on another major platform exclusively feature content made by AI. A significant portion of this content is deemed mass-produced AI material, a term for substandard, factory-style content that is often nonsensical or surreal.
Based on user feedback that many people enjoy content made with AI tools, from digital art to informative clips, and we aim to offer the community the option to adjust the amount of that, according to their own preferences,” commented a platform representative.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its network identified as artificially created. In total, in excess of 100 million media items are uploaded to the app each day, making AI-generated material a minor percentage of its overall inventory.
User Control Features
Users will be in a position to limit or boost the volume of artificial media they see by using the content preference option in the platform and picking “AI-generated content”. Further subjects that are already be controlled under the setting include current affairs, style, aesthetics, and dance.
Platform Guidelines
Its rules mandate creators to label lifelike artificially created content, and it forbids dangerous deepfakes of public figures or emergencies. Any authentic-looking AI video that is not labeled can be removed under its community policies.
Additionally, the service will from now on apply an “AI-made” tag to content produced via its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This step is designed to stop users from attempting to bypass the tagging system.
Responsible AI Funding
TikTok is also establishing a $2m AI literacy fund for professionals and organizations to create learning resources about ethical AI use. This initiative will support charitable organizations dedicated to educating computer science.
Content Safety Approach
TikTok has defended its safety measures, during debate over plans to make redundant hundreds of content moderators in the UK. It is planning to eliminate a significant number of roles in its user protection division in its British office, with labor groups and internet security professionals raising concerns that people are being substituted by AI moderation.
A trust and safety lead stated that people-led review would continue to be important, but AI can shield workers by eliminating the most graphic content before it is viewed by humans. The company reported a 76% decrease in shocking and graphic content reviewed by content reviewers over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to balance humans and technology to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we also think it’s highly necessary to limit contact with harmful content as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”
